Summary of yesterday’s entry “König Kunde!” in English. German visitors to the blog please read the German version of 22 August.
“King Customer” or “The Customer is King” is a German idiom for ‘The Customer is always right’. To summarize the blog entry in a simple sentence: As question, so the answer. In a normal selling situation a good salesman will put positive opening questions to his customer in order to attract sympathy and trust from him. I claim that it’s a creative and instructive game to reverse roles, i.e. to lead a perfect sales conversation as a customer. This means, you choose to be a benign sovereign instead of acting the tyrant or absolutist customer/king: You’re the one seeking sympathy and trust from your subjects. To reign does mean to lead and direct people and – in this case – to lead and direct a successful conversation. The right questions are essential for this success.