New series on this blog – starting today
R.I.P. Steve Jobs – when he was still alive clients and friends repeatedly told me they wanted to be able to “present like Steve Jobs”.
That’s aiming high and in the right direction as not only were his keynotes always memorable (at least for Apple fans) but reportedly he rehearsed a lot.
However, two facts oppose the possibility of being able to present like Steve Jobs did: To begin with anyone I have known so far presented a product or concept that everyone in the audience wanted anyway (as much wanted as new Apple products are wanted by their fans). This means that only those who have really sexy and hyped products or concepts have a chance of getting close to Jobs. But the second obstacle is insurmountable: We’re not Steve Jobs.