(Interactive talk at BDVT-workshop, Petersberger Trainertage on 23 April 2010)

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‘Empathy’ was one of the three topics at the workshop ‘People make markets – future qualifications’ at Petersberger Trainertage, and the empathy-part looked for answers to the questions: What significance has empathy as a future qualification for people acting on markets? And what exactly does empathy mean? The ‘people’ at the workshop on that day were training and business consultants and coaches, HR and marketing specialists. Being a presentation consultant my focus lay on empathy in presentations. Presentations – in my view – also comprising those short ‘pitches’ that we do when introducing ourselves to somebody else at a conference like Petersberger Trainertage, for example.

First step when confronted with a word like “empathy” is to look it up in a dictionary: “Empathy – ‘strong passion’” – hey, that sounds exciting and even sexy. Moreover, empathy is defined as “the willingness and ability to adopt the attitude of others”. So, empathy is the “as if” (I had somebody else’s attitude) and means ...

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